A private investment firm
Capital, carefully.
A UK investment firm running a rules-based strategy for a small group of private clients. Built to compound, held close.
- Founded
- 2026
- Structure
- Pooled mandates
- Domicile
- United Kingdom
The firm
A small firm, by design.
Jones Croft was founded in 2026 by Felix Jones. Capital is managed in pooled mandates, held in segregated client accounts at independent brokers.
The strategy is rules-based: positions are sized against fixed risk parameters, drawdowns are capped, and execution follows the plan regardless of market conditions. The firm does not take discretionary positions outside the defined mandate rules.
Jones Croft is not a retail product. The firm works with a small number of private clients, with minimums ranging from £5,000 for the shorter-term mandates to £15,000 for the longer-term ones.
At a glance
The firm, in seven lines.
- Structure
- Pooled mandates, rules-based, multi-asset
- Custody
- Segregated client accounts at independent brokers
- Mandates
- Four adult, two junior bare-trust
- Minimums
- £5,000 – £15,000 entry
- Terms
- 1 to 10+ years
- Reporting
- Monthly statements, live client dashboard
- Entity
- Jones Croft Capital Management Ltd, United Kingdom
From the founder
“My name is on every email, every contract, and my own capital runs through the same strategy as my clients’. I would not ask someone to put money into something I wasn’t willing to put my own money into.”
Felix Jones, Founder
Next
Interested in the mandates?
Jones Croft is accepting a small number of new clients. An application takes roughly fifteen minutes to complete and is reviewed within 48 hours.